Nansen

Nansen is a digital solutions consultancy that helps businesses grow by aligning technology, data, and creative thinking. The company focuses on delivering measurable outcomes through four core service areas: e-commerce experience platforms, experience design studio (XDS), analytics and optimization, and data and analytics. In e-commerce, Nansen builds tailored online storefronts and transactional ecosystems using platforms like Optimizely, enabling clients to streamline product discovery, checkout flows, and personalized recommendations. The Experience Design Studio (XDS) team specializes in user research, wireframing, prototyping, and visual design to craft intuitive interfaces that reduce friction and increase conversion rates. Under analytics and optimization, Nansen deploys A/B testing, heat mapping, session recording, and funnel analysis to identify bottlenecks in user journeys and implement data-driven improvements. The data and analytics practice covers data engineering, visualization, and advanced modeling—helping clients consolidate siloed data sources, build dashboards, and uncover actionable insights about customer behavior, inventory trends, and marketing attribution. Beyond these pillars, Nansen offers strategy consulting and advisory services. They collaborate with C-level executives to define digital roadmaps, assess technology stacks, and prioritize initiatives that balance short-term revenue gains with long-term competitive advantage. A recent case study highlighted their work with Optimizely, where Nansen won the Optimizely Opal Innovation Partner of the Year and the North America AI Innovator of the Year awards—demonstrating their ability to turn artificial intelligence into practical performance gains such as automated content personalization, predi