Neurons

Neurons provides a neuroscience-powered AI platform designed to help marketers, advertisers, and creative teams evaluate and improve visual content before launch. The core functionality centers on pre-testing advertisements and visual assets within seconds, delivering quantitative results on key performance indicators such as attention, memory retention, and emotional engagement. This process relies on the world’s largest neuroscience database, which aggregates neural response data from thousands of human participants over 20 years of laboratory research. Users upload an image, video, or ad concept, and the AI simulates how the human brain will process the visual, identifying which elements draw focus, which are ignored, and how the overall composition affects subconscious cognition. The platform is structured around three main modules. The Pre-Test module allows users to run ad testing in a few clicks. After submission, the system generates a heatmap showing where viewers’ eyes are likely to linger, combined with numerical scores for attention and memory encoding. These outputs help detect weak spots—for example, a brand logo placed in a low-attention area or a call-to-action that fails to trigger visual fixation. The Insights module transforms raw neural data into actionable creative analysis without overwhelming the user with technical noise. It answers common questions that chief marketing officers and clients typically ask, such as whether a key message is noticed, how quickly a brand is recognized, or which visual elements cause confusion. Users can dig deeper into the data to view moment-by-moment attention trajectories and compare different versions side by side. The Optimize module goes beyond diagnosis by suggesting concrete improvements. It generates new visu