PodRoll

PodRoll is a podcast cross-promotion platform that enables creators to grow their audience by placing their episodes directly into established podcast feeds. Instead of relying on traditional advertising or guest appearances, podcasters use PodRoll’s “Dynamic Feed Drops” feature to insert a single episode of their show into the RSS feed of another podcast. When listeners of the host podcast browse their normal feed, they see your episode listed alongside the host’s content. This approach bypasses the need for listeners to actively search for new shows—your content simply appears in a feed they already trust and follow. The platform focuses on measurable outcomes. Each feed drop is tracked with real-time analytics, showing exactly how many downloads the inserted episode receives, how many listeners subscribe to your show after hearing it, and the conversion rate from impression to follower. According to PodRoll’s own data, the average conversion rate across all campaigns is 6.1%, meaning that out of every 100 listeners who see your episode in another feed, about 6 will subscribe to your podcast. This metric is far higher than typical display or audio ad click-through rates. PodRoll handles the entire logistics chain: you select target podcasts from a marketplace of over 5,000 active shows, choose the specific episode you want to promote, and set a campaign budget. The host podcast’s feed is then updated with a link to your episode, which appears for a fixed duration (typically 30 days). During that period, your episode is delivered to the host’s entire subscriber base via their RSS feed, just like any other episode. After the campaign ends, the drop is automatically removed, and the host’s feed returns to normal. The service is priced on a per-drop basis, with costs vary