Recart

Recart is a specialized SMS marketing and list growth platform built exclusively for Shopify stores and direct-to-consumer (DTC) brands. Its core function is to convert website visitors into SMS subscribers with minimal friction, then nurture those subscribers through automated, personalized messaging campaigns to drive repeat purchases and revenue. The platform’s standout feature is the OneClick opt-in: instead of requiring users to type a phone number, a single tap on a popup or button instantly adds them to the brand’s SMS list. This approach typically yields much higher opt-in rates compared to traditional double- or single-step forms because it removes the barrier of manual input. Once a subscriber is captured, Recart provides a suite of pre-built automation flows tailored to common DTC customer journeys. These include a Welcome Series that delivers a first-time discount and brand introduction, an Abandoned Cart flow that reminds shoppers of items left behind with a time-sensitive offer, a Browse Abandonment sequence that re-engages visitors who viewed products without adding to cart, and Fulfillment Updates that send tracking information and delivery notifications after a purchase. For subscription or consumable products, the Replenishment & Review flow prompts customers to reorder or leave feedback at the right moment. Campaigns are built on a revenue-first approach: users can segment their list based on purchase history, engagement, or custom attributes (e.g., last order date, total spend, product category) and send targeted broadcast messages for promotions, new arrivals, or seasonal events. The platform integrates deeply with Shopify’s API, pulling real-time order and customer data to trigger flows and personalize content—for example, using the customer’s name