Siena

Siena is an AI-powered customer experience operating system built specifically for consumer brands that need to manage high volumes of shopper interactions across support, reviews, and sales. The platform replaces traditional rule-based chatbots with what it calls "empathic AI agents" — conversational agents designed to understand context, remember past interactions, and adapt their tone to individual shoppers. At its core, Siena offers three main agent types. The Customer Service Agent handles incoming support tickets, returns, tracking inquiries, and policy questions. It reads the conversation history, detects the shopper’s emotional tone, and responds with language that matches the situation — calm for frustrated customers, cheerful for happy ones, and concise for busy repeat buyers. This agent can escalate to a human when the issue exceeds its training scope, but it resolves the majority of routine requests autonomously. The Reviews Agent fully automates the review management workflow. It sends post-purchase review requests at optimal times, collects star ratings and text feedback, and then replies to each review — both positive and negative — with a personalized response that references specific details from the review. For negative reviews, it can offer a replacement, discount, or apology without a human needing to type each reply. This saves brand teams dozens of hours per week while maintaining a genuine tone. The Shopping Agent transforms product discovery and checkout conversations into purchase completions. When a shopper asks a vague question like "I need a gift for my mom who likes gardening," the agent asks clarifying questions, recommends specific products from the catalog, and even offers a link to add items to the cart. It can handle size recommendation