Enterprise Automation and Integration Platform

This enterprise integration and automation platform (iPaaS) enables organizations to connect their tech stack and automate complex workflows without code. Founded in 2012 by Rich Waldron (CEO), Alistair Russell, and Dominic Lewis in London, United Kingdom, with US headquarters in San Francisco, California. Raised over $160 million from Spark Capital, Meritech Capital, GGV Capital. $600 million valuation. Serves 600+ enterprise customers including Salesforce, Lyft, SAP, Cisco. Key features: visual workflow builder: drag-and-drop canvas for multi-step workflows. Each workflow is steps (triggers, actions, decisions, loops) with conditional logic. No code required. Connectors: 600+ pre-built connectors for SaaS (Salesforce, HubSpot, Marketo, Slack, Zendesk, Snowflake, Shopify), databases, APIs. Custom connector builder for any REST/GraphQL API. Triggers: app events, schedules, webhooks, manual execution. Real-time event triggers. Logic: conditional if/then/else, branching, merging, loops, error handling. Filter data at each step. Data transformation: transform, map, manipulate data between steps using JSONPath, JavaScript, built-in helpers. Environment management: separate dev, staging, production environments with promotion. Version control. Batch processing: large datasets with pagination and rate limiting. Governance: RBAC, audit trails, compliance reporting. SOC 2, GDPR. AI automation: Merlin AI generates workflow steps from natural language. Embedded: embed automation into your product. API. Java/JavaScript. Proprietary.