Freshworks CRM Platform

Freshworks CRM (formerly Freshsales) is an AI-powered customer relationship management platform combining sales, marketing, and customer support. Developed by Freshworks Inc., founded in 2010 by Girish Mathrubootham and Shan Krishnasamy in Chennai, India, with headquarters in San Mateo, California. Went public on Nasdaq in November 2021 (ticker: FRSH). Raised over $500 million. Freshworks serves over 60,000 customers including Bridgestone, NHS, Klarna, and PhonePe. Key features: contact management: 360-degree customer view with interactions across email, phone, chat, and deals. AI-powered insights. Deal management: visual sales pipelines with drag-and-drop stages. Track deals with value, probability, and expected close date. Multiple pipelines. Lead scoring: Freddy AI automatically scores leads based on engagement, behavior, and demographics. Prioritize high-intent leads. Email: built-in email with templates, sequences, and tracking (opens, clicks). Gmail and Outlook sync. Phone: built-in phone with call recording, transcription, and logging. VoIP integration (Twilio). Contact activity timeline: see every interaction with a contact in chronological order. Marketing automation: create multi-step campaigns with email, SMS, and WhatsApp. Trigger-based workflows. Behavioral segmentation. Landing page builder: create and publish landing pages without code. Forms and pop-ups for lead capture. Event tracking: track user actions on your website and app. Use behavioral data for segmentation and scoring. Sales sequences: automated multi-step sequences of emails, calls, and tasks. Analytics: customizable dashboards and reports on sales performance, pipeline health, and team productivity. Custom reports builder. Mobile apps (iOS, Android). Integrations: Freshdesk, Freshchat, Slack, QuickBooks, Mailchimp, 100+ apps via marketplace. REST API. Ruby/React. Proprietary with free tier.